‘Since the start of Bobbi Brown Cosmetics, the brand has always been about educating, empowering, and supporting women to be their best selves by enhancing their natural beauty.  When you look your best, you feel your best and can give your best back into the community and society.  This is why we are proud to support Smart Works, who embody this energy in everything that they do.  We get more and more ambitious each year with Pretty Powerful because it is truly such a motivating mission.  As we progress our partnership together, we are also working on more year-round activities to support this incredible charity and raise vital funds that have a tangible impact on so many women’s lives’.

Kellie Billett, VP | GM of Bobbi Brown UK and Ireland

In 2023, the ‘Pretty Powerful’ campaign celebrated its 10th anniversary and achieved an incredible milestone of raising £1 million of vital funds through brand collaborations and donations.